What Happens When Prospective Families Can’t Get to Campus?

Monday, March 15, 11:00 am–11:50 am

As we adjust to a more virtual world, now is the time for charter school leaders to explore social media, virtual events, and other digital marketing tactics as strategies to connect with current and prospective families. We will review various platforms and provide creative ideas as well as specific examples of what charter schools are already doing to keep their communities engaged and drive prospective families from consideration to enrollment, this school year and beyond.

Topic: Operate - Communications
Additional Audience(s): Administrators, Board Members, Charter School Leaders, Developer Summit
Level: Beginner

Presented by

Christina Bragg Christina Bragg, Para Los Niños

As Director, Communications and Marketing, Christina is responsible for telling the Para Los Niños story to external and internal audiences of the organization. Prior to this role, Christina was Associate Director of Communications and Special Events at Christopher House in Chicago, IL, where she oversaw all external communications as it relates to fundraising and managed all donor events. Christina has twelve years of fundraising and communication experience, starting in the Marketing Department at the Cincinnati Art Museum. Christina holds a B.A. from the University of Cincinnati, McMicken College, and School of Design, Art, Architecture, and Planning.

Jeremy Divinity Jeremy Divinity, EdTec Inc.

Jeremy is a Marketing Specialist at EdTec, with expertise in digital strategy, content development, and campaign management. Jeremy has experience in the education world as a Brand Marketing Coordinator for 2U Inc, an educational technology company that partners with nonprofit colleges and universities to offer online degree programs. Jeremy received a Master of Science in Integrated Marketing Communications from New York University and a Bachelor of Science in Marketing from Northern Arizona University.

Melanie Horton Melanie Horton, EdTec Inc.

Melanie is the Director of Marketing at EdTec. She has experience in educational administration, marketing and communications, and international business. Before joining EdTec, Melanie was the Director of Business and Marketing for a large charter high school in Los Angeles, where she also led community outreach and advocacy. Prior to this, she was the Head of Research at Prudential Real Estate Investors Latin America. Outside of work, Melanie serves on the Board of Directors of the Fulbright Association. She holds a BS in Finance and Spanish from Canisius College; an MBA from UCLA Anderson; and an MA in Latin American Studies from UCLA.