25th Annual California
Charter Schools Conference

25th Annual California
Charter Schools Conference

Digital Marketing 101: The Practical Guide to Finding Your School Online

Tuesday, March 27 1:30 pm–2:30 pm
San Diego Convention Center - 33C


The best place to hide a dead body is page two of Google search results. Learn from digital marketing experts that have worked with California charter schools to ensure their website and digital footprint are ready for modern search engines and social media sites. You’ll get practical tips, tools and recommendations to ensure your school is where it needs to be across the web.

Topic: Communications
Additional Audience(s): Administrators, Board Members, Business Managers, New Charter School Developers, Non-Classroom Based, General Ed/Stakeholders, Administrative Assistants/Support Staff, Authorizers, Charter School Leaders
Level: All
Grade Level: Multiple Grade Levels

Presented by

Michael Barber Michael Barber, barber&hewitt

Michael Barber is the founder of barber&hewitt. His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. Additionally, he has a 100% success rate with the couples he has married as an ordained minister.

Scott Kaufmann Scott Kaufmann, Lucid Agency

A partner at Lucid Agency, Scott Kaufmann leads the digital marketing practice at Lucid, serving clients ranging from the Fortune 500 to innovative early stage organizations. Client experience includes leading companies including Charter School Capital, Better Business Bureau, USA Today, Arizona State University, PetSmart, Olive Garden, Motorola, Pulte Homes, University of British Columbia, American Express and hundreds more. Scott has bachelor degrees from the Barrett Honors College at ASU in Finance and Marketing and a Master’s Degree in Real Estate Development.

Stephanie Ristow Stephanie Ristow, Charter School Capital

Stephanie manages marketing programs at Charter School Capital. She attended the University of Oregon in Eugene, and has spent the duration of her career enjoying the great Northwest with big brands like Microsoft, Nike, and WebMD.

The 25th annual conference will be held March 26–28, 2018 in San Diego, CA at the San Diego Convention Center.